Carlson Marketing enters India
Global marketing services company Carlson Marketing has expanded its footprints into India with the launch of its first office in the country in Mumbai on the strength of its relationship with Kingfisher Airlines.
Said Carlson Marketing Asia Pacific MD Nik Laming, “This office opening is especially important for loyalty marketers in this region of the world. A local presence is critical to serve local clients. Our launch team of 10 – which we expect to grow rapidly – demonstrates our commitment to the region and gives us the perfect blend of the best local talent supported by international knowledge and experts throughout our global network.”
Added Kingfisher Airlines VP guest loyalty Anshu Sarin, “We have worked with Carlson Marketing, continuing to develop and differentiate the King Club programme in India for the last 12 months. We continuously strive to deliver the best for our guests and King Club is a key vehicle for us. Carlson Marketing’s deep and international loyalty and airline expertise made them a natural choice as a partner for Kingfisher.”
Carlson Marketing’s Mumbai office delivers a full suite of services in support of loyalty and relationship building programmes including programme design, creative and digital marketing services, rewards and operations, technology services and decision science.
Said Carlson Marketing Worldwide president and CEO Jeff Balagna, “India is a key strategic focus for both Carlson Marketing and our parent company Groupe Aeroplan. Our expansion to India is a testament to the global demand for services that build stronger relationships and maximize the value customers deliver for our clients.”
Some of the brands that Carlson Marketing works with include Coca-Cola, Qantas, Procter & Gamble, Oracle, Exxon Mobil and RBS. The loyalty management company has offices in 16 countries including the United States, Singapore, Malaysia, Australia, New Zealand, the Middle East, the UK, Canada and now India.