Carlson Marketing enters India Global marketing services company Carlson Marketing has expanded its footprints into India with the launch of its first office in the country in Mumbai on the strength of its relationship with Kingfisher Airlines. Said Carlson Marketing…

Recently, Reliance Anil Dhirubhai Ambani Group’s Big TV revealed an all new brand campaign called Joy of Ownership. Spread across six weeks, this multimedia campaign has customer advocacy as its core theme. The brand activation will include print, radio, online,…

The Reliance Anil Dhirubhai Ambani Group’s Big TV, a DTH (direct to home) service provider, has come up with a new brand campaign called Joy of Ownership. Spread across six weeks, this 360 degree high decibel campaign has ‘customer advocacy’…