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Maxus is L'Oreal's media agency
Maxus is L'Oreal's media agency
Maxus is L'Oreal's media agency
MUMBAI: Maxus has bagged the media duties of L'Oreal India following a multi-agency pitch that also included incumbent agency Lodestar, Madison and ZenithOptimedia.
According to industry sources, the size of the account is estimated to be in the region of Rs 1.3-1.5 billion.
As part of its new mandate, Maxus will handle the print, television and radio media spends for the company while Lodestar UM will continue to handle the digital medium.
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