Ignitee eyes 40% growth in 2010
The agency, which has already seen an over 20 per cent growth in the first half of the year, had earned an 18-20 per cent revenue growth in 2009.
Says Ignitee Digital Solutions COO Shankar B, “With the advent of recession, when television, print and radio became expensive media platforms, advertisers actually began to embrace digital because it was cheaper and was more target-focused. And, from an eight category client list last year, we have already grown to about 17-18 categories this year.”
The categories which have primarily fuelled the growth are retail, FMCG, pharma, consumer durables and media & entertainment.
“While tourism, media & entertainment and banking & finance are the largest revenue contributors to our business, education as a category is also showing a lot of traction,” says Shankar.
And now, with the festive season peeping around the corner, Ignitee is optimistic of adding 18-20 more clients in the next six months.
Shankar says, “Government has already introduced mini laptops which are extremely cheap that increases the number of end consumers that will now be able to access internet. The 3G option also makes the Indian universe extremely user friendly. And with 20 million users now on Facebook and growing, the medium is only getting more vialble and exciting for advertisers to participate.”