Brand Levi Strauss announces new head of India business

Sanjay Purohit has joined Levi Strauss India (LS India) as Managing Director, based in Bangalore. Purohit succeeds Shumone Chatterjee who has moved to the regional office in Singapore to take over as the Vice President of Marketing, Levi’s ® Brand for Levi Strauss & Co. (LS&Co.) Asia Pacific Division.

Purohit is tasked with continuing to accelerate the growth of LS& Co.’s business in India where the company is currently celebrating its 15th year of operations. Chatterjee moves up to the regional leadership role after five years of heading the India business. Both Purohit and Chatterjee are members of the Asia Pacific leadership team which sets the company’s regional strategic direction.

“We are very excited to welcome Sanjay to the team as the head of our business in India. He has a wealth of experience with iconic brands and will bring that to bear at Levi Strauss & Co. the leader in jeanswear for over 150 years. He will join the company at an exciting time as we celebrate our 15th year in India and gear up for more growth in a country of significant opportunities,” said Aaron Boey, President, Levi Strauss Asia Pacific Division, “We are also thrilled to have Shumone join our regional team as the leader of our marketing efforts for the Levi’s® brand in Asia Pacific & South Africa. Shumone’s success in helping to build our India business will serve him well as leader of marketing for our flagship brand across the region.”

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