BRAND Heinz – Sales Leadership
Ketchup is as American as hamburgers. The two go hand-in-hand, When you have a hamburger (and fries), there is usually ketchup on the side. And Heinz is to ketchup what Barilla is to pasta. On every bottle of its ketchup, the company proudly boasts that it is “America’s Favourite Ketchup”. That helps when Heinz tries to sell its ketchup to restaurants, supermarkets and hotels overseas. If Heinz is No, 1 in America, it must be pretty good. Hence, there is a very compelling reason to buy Heinz.