WHY IS WHERE A PRODUCT IS MADE IMPORTANT? Countries are also brands. They each stand for something. When you tell someone you are from a certain country, it evokes a…

BRAND Heinz – Sales Leadership Ketchup is as American as hamburgers. The two go hand-in-hand, When you have a hamburger (and fries), there is usually ketchup on the side. And…

BRAND Goodyear – Market Leadership Strategy Goodyear can claim market leadership in the United States, and it used to proclaim that pole position IoudIy on its blimps — those flying…

Time Leadership – Brand Building/ Brand Differentiating Strategy You can also claim leadership in a particular time period.The time period you use is entirely up to you. Pick something that…

BRAND UOB – United Overseas Bank – Catagory Sales leadership Strategy United Overseas Bank (UOB) is not the No. 1 bank in the world. It is not even No 1…

Amazon.com – A strong Brand based on a low price Amazon.com’s low price was achieved through structural cost advantage as well. Running a bookstore requires heavy capita! investments and involves…

Brand BlackBerry Catagory Sales leadership Example BlackBerry is not the No. 1 computer in the world. That is HP. It is also not the No. 1 phone in the world,…

Brand Dell  – Catagory Sales leadership Example Dell was the No. 1 -selling PC brand in the world for many years Recently, t lost this spot to Hewlett-Packard (HP) HP…

Differentiator for Brand Category Leadership If you do not have market leadership, try finding a category that you are a sales leader in. In every category, there usually are sub-categories…