Brand Feelings reflected by Brand APPLE
Brand Feelings reflected by Brand APPLE The Apple brand radiates feelings of fun, excitement and pride. People who own Apple products always look forward to using them with a lot…
Author: Drypen
Brand Judgements with context to Brand APPLE
Brand Judgements with context to Brand APPLE Brand Judgements: Lets look at this from the following points of view: Brand quality: According to me, an Apple customer will mostly conclude…
Brand Imagery – How Apple as a Brand has it embedded
Brand Imagery – How Apple as a Brand has it embedded The Apple brand is associated with sophistication and technology. Apple products are generally bought by computer and fashion savvy…
Myths of Sales Management – Managers Should Put the Customer First
Myth #5: Managers Should Put the Customer First Why It’s a Myth: When managers preach and practice this longstanding axiom, they overlook their employees, who are responsible for creating and…
Myths of Sales Management – Morale Will Improve When Sales Go Up
Myth #4: Morale Will Improve When Sales Go Up Why It’s a Myth: Morale will improve when sales go up. Managers often believe that increased sale will result in higher…
Myths of Sales Management – Quota is an Employee Management Tool
Myth #3: Quota is an Employee Management Tool Why It’s a Myth: Quota defines the minimum performance standard of an organization and the minimum performance of the individual inside that…
Myths of Sales Management – The Manager’s Job is to Have the Answers
Myth #2: The Manager’s Job is to Have the Answers Why It’s a Myth: Each time a manager answers an employee’s question, he or she becomes a thief. The manager…
Myths of Sales Management – Management’s First Responsibility is to Make the Numbers
Myth #1: Management’s First Responsibility is to Make the Numbers Why It’s a Myth: While numbers are important, they are always the history of what’s happened in the past. Treating…
Who is an Intrapreneur? – Entrepreneurship
Who is an Intrapreneur? – Entrepreneurship Today, organisations, in a quest to engage/retain their star performers are providing them with a platform to hone their entrepreneurial skills. ‘Intrapreneurship’ – the…
Brand Performance – How Apple has it in its DNA
Brand Performance – How Apple has it in its DNA In terms of brand performance, I think Apple has set the highest benchmark for others to follow. Their products are…