Sales Promotion

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Sales Promotion

Evaluation of Sales Promotion Pre Testing Concurrent testing and Post-testing

In order to accomplish the activity of measuring the results in any area of business activity related to the objectives for sales promotions evaluation criteria's are laid down to implement the sales promotion programme. Many of which are directly related to sales.

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Sales promotion budget and techniques used to allocate funds

In order to understand the concept of budget it’s necessary to understand that the budget that’s taken in consideration is dependent on the organizations promotional strategy.

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Difference Between Advertising and Sales Promotion

Advertising and Sales Promotion are different. They have differences in there use and utility. WIll try to explain it with example of HUTCH (Orange) to facilitate our understanding.

Tags: Advertising | Difference | Sales Promotion

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Definition of Sales Promotion

Sales promotion refers to many kinds of incentives and techniques directed towards consumers and traders with the intention to produce immediate or short-term sales effects.

Tags: Promotion | Sales Promotion

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