Did you know the predominant branding efforts of most businesses rest solely on making some cool graphics or a corporate logo and then working to spread that image around to increase recognition. What many people fail to realize is that branding…

Did you know that written communication can be a very powerful branding tool? Whenever you communicate in writing with your existing client base or even prospective customers, you have the opportunity to brand your business in their minds. Written communication…

I’ve noticed over the years that plenty of new businesses seem to make the same common mistakes when it comes to branding. Sure, they all seem to understand how important it is to create a brand of their own. Unfortunately,…

The phenomenal growth of social media isn’t new to most people. In fact, it’s believed that Facebook is one of the most frequently visited sites anywhere on the Internet. Yet the very nature of social media is based on ephemera.…

No doubt you’re already familiar with Twitter. It’s just another social networking site, like so many others, right? If this is what you think of Twitter so far, chances are you’re doing it wrong. Twitter has been hailed as one…

Social media really does offer plenty of opportunities for branding any small business quickly and positively, even on a small budget. With this in mind, YouTube should play a considerable role in your efforts. YouTube is free to watch and…

What is Branding? Branding is an essential element to any business, the personality and identification of a product. It is a process for a company to build a brand image and have it recognized by the public, and there are many…

Creating the Brand Once you have worked out your core competencies, brand values, perceived quality and brand stretch, you can communicate them to your customers. Build the message into everything your customer or potential customer sees and hears before they…

Difference between Branding and Marketing When consumers see an advertisement for a product that appeals to them, they often purchase the item because of how persuasive the advertisement was. When an advertisement resonates with a consumer, there could be multiple…

Manufacturers make products; consumers buy brands. Pharmaceutical laboratories produce chemical compounds, but doctors prescribe brands. In an economic system were demand and prescription focus on brands, brand names naturally take on a pre-eminent role. For the brand concept encompasses all…