Resistance to Change and how HR can fix it
Resistance to Change and how HR can fix it Think of a situation when we get transferred and have to shift our houses. How do we feel about it? What…
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Hersey-Blanchard Situational Leadership Theory
Your son has come to you with his holiday homework during vacation. You go through it and set his time table and lay down your expectations. After two weeks, you…
What is Branding?
What is Branding? Branding is an essential element to any business, the personality and identification of a product. It is a process for a company to build a brand image and…
Creating, Managing, Extending a Brand
Creating the Brand Once you have worked out your core competencies, brand values, perceived quality and brand stretch, you can communicate them to your customers. Build the message into everything…