Difference Between Advertising and Sales Promotion
Advertising and Sales Promotion are different. They have differences in there use and utility. WIll try to explain it with example of HUTCH (Orange) to facilitate our understanding.
Author: Drypen
Targeting – Identifying potential market segment
One might confuse that segmentation means segment “Targeting”. This is not so . Segmenting market is simply a analytical process of breaking the market into different segments. Targeting is a…
Market segmentation process
It is difficult to determine what will segment a market into different segment based on different benefit tradeoffs; there are some useful ways of working out the process of segmentation…
Establishing base for market segmentation
When we divide any class or a subject, it is done on certain grounds. The base is created after considering the various fields and the characteristics of students, merit and…
Major elements of copy for copywriting
Copy Elements The major elements of copy are briefly described below. All of them may not be necessary advertisements. The Headline The first and possibly the most important copy element…
Writing strategy while using copywriting
Creativity is of paramount importance in initiating the process of writing a copy, especially in evolving the basic approach. At the same time, creative ardour has to be combined…
Principles of Copywriting
Use Attention Getting Headlines BPL – Powerful performance, Incredible looks
Who needs copywriters
The market is vast. Every business, small and large, has to promote itself. Every company needs leaflets or direct mail letters. And every new product needs a pack that will…
Market opportunity analysis to determine attractiveness and probability of success
It is important for companies to evaluate opportunities so as to grow their business and to sustain in a competitive world where competitors don’t forget to trap opportunities available in…
What is Copywriting
Introduction to Copywriting An advertisement is a stimulus. It must break through consumers’ physiological screens to create the kind of attention that leads to perception.