Advertising campaign can be defined as the correlation and combination of an advertisement and related efforts in respect of a product or service, during a particular period of time, and directed towards the attainment of one or ore predetermined objectives.

In simple words advertising campaigns is a series of advertisements with an identical or similar message, placed in one or more of advertising media over a particular period of time.

The ad campaign must be co-ordinate with other marketing efforts and activities which maybe a part of the marketing mix. Before going ahead with the advertising campaign one must consider factors like the 5 M’s

The process mainly involves

• Research inputs
• Setting objectives
• Defining target markets
• Setting the budget
• Deciding message/ theme
• Coordinating with other marketing factors
• Choosing and scheduling of media
• Executing the campaign Feedback