Here are many tools that are used in order to facilitate sales force promotion effectively. It is one of the most important part of trade promotion activities followed by various companies.
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Videocon d2h ropes in Abhishek Bachchan, plans Rs 1 bn marketing push MUMBAI: Consumer electronics major Videocon has roped in Bollywood actor Abhishek Bachchan as brand ambassador and earmarked Rs 1 billion towards marketing...
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Trade Promotion
Sales promotion directed towards the sales people is referred to as sales force promotions.
Sales promotions can also be directed at members of the trade – wholesalers, distributors, and retailers.
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