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Evaluation of Sales Promotion Pre Testing Concurrent testing and Post-testing
Category: Matching tags: Sales Promotion,Sales Promotion Strategies
In order to accomplish the activity of measuring the results in any area of business activity related to the objectives for sales promotions evaluation criteria's are laid down to implement the sales ...Wednesday, 18 February 2009 -
Tools used in sales force promotions
Category: Matching tags: Sales Promotion,Sales
Here are many tools that are used in order to facilitate sales force promotion effectively. It is one of the most important part of trade promotion activities followed by various companies. ...Friday, 30 January 2009 -
Difference Between Advertising and Sales Promotion
Category: Matching tags: Advertising,Sales Promotion,Difference
Advertising and Sales Promotion are different. They have differences in there use and utility. WIll try to explain it with example of HUTCH (Orange) to facilitate our understanding. ...Monday, 26 January 2009 -
Definition of Sales Promotion
Category: Matching tags: Promotion,Sales Promotion
Sales promotion refers to many kinds of incentives and techniques directed towards consumers and traders with the intention to produce immediate or short-term sales effects. ...Saturday, 31 May 2008 -
Characteristics of Sales Promotion
Category: Matching tags: Sales Promotion,Communications,insentives
Writing about sales promotion tools, Prof. Philip Kotler observes – “they have 3 distinctive characteristics.” ...Saturday, 31 May 2008 -
Reasons for Growth of Sales Promotion
Category: Matching tags: Sales Promotion,Sales Promotion Strategies,Allowance,Promotion,Sales
There are a number of reasons that are favorable to the growth of sales promotion: 1. Increasing Competition The air of change is gaining momentum after the introduction of economic liberalization. Due ...Saturday, 31 May 2008 -
Advantages of Sales Promotion
Category: Matching tags: Sales Promotion,Advantages
Sales promotions have a significant effect on the behaviour of consumers and trades people. Such promotions can bring in more profits for the manufacturers because they permit price discrimination. ...Saturday, 31 May 2008 -
Push Strategy for Sales Promotion
Category: Matching tags: Trade,Pull Strategy,Sales Promotion,Push Strategy
If a firm decides to use push strategy, its efforts are directed at resellers and the manufacturer becomes very dependent on their personal selling abilities and efforts.Saturday, 31 May 2008 -
Brand Positioning - A Brand Building Concept
Category: Matching tags: Advertising Strategy,Sales Promotion,Positioning,Media Strategy,Branding
A brand position is the part of the brand identity and value proposition that is to be actively communicated to the target audience and that demonstrates an advantage over competing brands. Positioning ...Saturday, 31 May 2008
