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HUL ad blitz to regain lost market share
Category: Matching tags: HUL
In an attempt to regain lost market share, FMCG major Hindustan Unilever (HUL) is said to have gone in for an advertising blitz in the September quarter. This, according to industry analysts, is expected ...Thursday, 29 October 2009 -
Big FMCG sales come in small packages
Category: Matching tags: Sales,Case Study,Brand,HUL,FMCG
Big FMCG sales come in small packages LUX soap at Rs 10, Good Day biscuit packet at Rs 5, Nestea premix ice tea pack at Rs 2. These are some of the most popular offers in the consumer products market ...Thursday, 17 September 2009 -
FAIR & LOVELY The Brand from HUL
Category: Matching tags: Brand,HUL,Brand Story,Brand was born
... hope of securing a piece of the growing pie. While none were able to challenge HUL in terms of numbers, they did start eating into the company’s market share with unique offerings. Fair and Lovely was ...Tuesday, 16 June 2009
