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BRAND: Ministry of Tourism, India & The Incredible India’s Atithi Devo Bhavah Campaign ( Case Study )
Category: Matching tags: Case Study
BRAND: Ministry of Tourism, India Campaign Title: Incredible India’s Atithi Devo Bhavah Campaign Strategic communications challenge? Background: The tourism industry is one of the most profitable industries ...Friday, 19 February 2010 -
Coca-Cola - The world's biggest brand wants to connect with consumers on daily basis ( The strategic thought )
Category: Matching tags: Case Study,Coca-Cola India
An interview with Mr.JOSEPH V TRIPODI CMO, THE COCA-COLA COMPANY As custodian of the planet’s most valuable brand, Coca-Cola, JOSEPH V TRIPODI perhaps has the most important marketing job in the world. ...Monday, 12 October 2009 -
Big FMCG sales come in small packages
Category: Matching tags: Sales,Case Study,Brand,HUL,FMCG
Big FMCG sales come in small packages LUX soap at Rs 10, Good Day biscuit packet at Rs 5, Nestea premix ice tea pack at Rs 2. These are some of the most popular offers in the consumer products market ...Thursday, 17 September 2009 -
AMBASSADOR The classic Brand
Category: Matching tags: History of Brands,Brand,Status,Brand Story,Case Study,Brand was born
Born: 1957 History: Owned by the C K Birla-managed Hindustan Motors Ltd. The first Ambassador car, modelled after the Morris Minor, rolled off the assembly line as the first truly Indian car Status: This ...Tuesday, 28 April 2009 -
ONIDA The Brand and its Strategies
Category: Matching tags: Brand,Case Study,Strategies followed by brands,Brand Story,Brand was born,Status
Born: 1981 History: Owned by Mirc Electronics Ltd Status: The most recognizable home-grown brand in the highly competitive consumer electronics industry dominated by Korean chaebols such as LG and Samsung. ...Friday, 24 April 2009 -
Rayomond The Brand and its Branding Strategy
Category: Matching tags: Case Study,Brand Story,Brand,History of Brands,Status
Status: Raymond produces more than 35 million metres of fabric and holds over 60% of the market share in the suit fabric market in India Brand story: In the early years, the brand started out with a chess ...Tuesday, 21 April 2009 -
Brand LUX Case Study
Category: Matching tags: Status,History of Brands,Brand,Brand Story,Brand was born,Case Study
Born: 1929, in India, as a bathing soap History: Owned by global consumer products giant Unilever Plc., the parent company of Hindustan Unilever Ltd (HUL) Status: Enjoys more than 17% market share in ...Monday, 23 March 2009 -
Brand Horlicks Case Study and Strategies
Category: Matching tags: Brand,Status,Case Study,Brand was born,Brand Story
Born: 1873, in the US History: Two Chicago, US-based brothers, James and William Horlick, first patented the malt-based milk drink as baby food. the USTuesday, 17 March 2009 -
Case Study - Brand Amul The Taste of India
Category: Matching tags: Brand,Brand Story,Brand was born,Strategies followed by brands,Status,Case Study
AMUL- The Taste of India Born: 1946, christened in 1955n 1955 History: Originally marketed by the Kaira District Cooperative Milk Producers’ Union, Anand, it was taken over by the Gujarat Cooperative Milk ...Saturday, 14 March 2009 -
Brand Parle-G Case Study
Category: Matching tags: Brand was born,Brand Story,Strategies followed by brands,Case Study,Brand,Status
Born: 1939 History: Flagship brand of Parle Products Pvt. Ltd Status: Has a market share of 60% in the glucose biscuits category, worth about Rs2,000 crore Brand story: In the hit Bollywood movie Welcome, ...Tuesday, 10 March 2009 -
Case Study Brand - Dettol
Category: Matching tags: Strategies followed by brands,Brand,Status,Case Study,Brand Story,Brand was born
Born: 1930, in the UK History: Owned by Reckitt Benckiser India Ltd Status: A legacy brand, it was launched in India in 1932. Dettol has become the generic name for the liquid antiseptic products category ...Thursday, 05 March 2009 -
Case Study - Brand Lifebuoy
Category: Matching tags: Brand was born,Strategies,Status,Brand Strategies,Brand,Case Study,Brand Story
Born: 1895 History: Owned by Unilever Plc., the parent company of Hindustan Unilever Ltd Status: Has 18% market share in the bathing soaps category, worth Rs6,000 crore. Brand story: Lifebuoy landed on ...Tuesday, 03 March 2009 -
Case Study - Brand Thums-Up
Category: Matching tags: Case Study,Brand,Strategies followed by brands,Status,Brand Story
Born: 1977 History: Launched in India by Parle Agro Pvt. Ltd. Now owned by Coca-Cola.Sunday, 01 March 2009 -
Case study-Coca Cola
Category: Matching tags: Brand Story,Status,Brand was born,Brand,Case Study,Strategies followed by brands
Coca-Cola is, arguably, the world’s most recognized brand, although Google and Nokia will likely close in soon.And this 122 years old, it is definitely an iconic brand, defined for the purpose of this ...Saturday, 28 February 2009
