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Wednesday, September 08, 2010

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The Media Brief SBI - State Bank of India

Category: Matching tags: Media Plan,Budget,Target Audience

Their media brief was to basically cover these 3 points – To develop a composite media plan using all available forms of media so as to ensure that the key target markets are reached with ...
Monday, 23 June 2008
Deciding on Advertising Budget

Category: Matching tags: PLC,Advertising,Product,Budget

Advertising has a carryover effect that lasts beyond the current period. Although advertising is treated as a current expense, part of it is really an investment that builds up an intangible asset called ...
Saturday, 31 May 2008

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