Thursday, September 09, 2010
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  1. Coca-Cola brings in new bottles

    Category: Matching tags: Brand Strategies,Coca-Cola

    For most of us, the shape of a 2-liter bottle is something we take for granted.For Hendrik Steckhan, head of carbonated soft-drink brands for Coca-Cola North America, the shape is a problem. Coca-Cola ...
    Tuesday, 07 July 2009

  2. Videocon's new Brand identity

    Category: Matching tags: Brand Strategies,Videocon

    Videocon's new Brand identity   Opening itself to a new foray of change, Videocon, the leading consumer durables company has unveiled a new brand identity and logo which was launched by the leading Bollywood ...
    Monday, 06 July 2009

  3. HAJMOLA - The brand and it's Branding Strategies

    Category: Matching tags: Dabur,Brand Strategies,Brand,Hajmola,Brand Story

    Born: 1978 History: Owned by home-grown consumer products company Dabur India Ltd. Status: Has more than 60% market share in the digestive products markets worth Rs150 crores Brand story: Hajmola, ...
    Wednesday, 01 July 2009

  4. Case Study - Brand Lifebuoy

    Category: Matching tags: Brand was born,Strategies,Status,Brand Strategies,Brand,Case Study,Brand Story

    Born: 1895 History: Owned by Unilever Plc., the parent company of Hindustan Unilever Ltd Status: Has 18% market share in the bathing soaps category, worth Rs6,000 crore. Brand story: Lifebuoy landed on ...
    Tuesday, 03 March 2009
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