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Ogilvy - The group creative partner for Religare Enterprises
Category: Matching tags: pitch,Religare Enterprises,Media,Advertising
... led to this decision lasted for about two months. Apart from Ogilvy, the other agencies involved were JWT, McCann Erickson, TBWA, Capital Advertising and Law & Kenneth. afaqs! first reported about Religare ...Monday, 12 October 2009 -
Difference Between Advertising and Sales Promotion
Category: Matching tags: Advertising,Sales Promotion,Difference
Advertising and Sales Promotion are different. They have differences in there use and utility. WIll try to explain it with example of HUTCH (Orange) to facilitate our understanding. ...Monday, 26 January 2009 -
Communication Effect Pyramid
Category: Matching tags: Advertising,Communication Effect Pyramid
It is a difficult task to translate a sales goal into a communication objective. However, if the brand objective is to raise sales by X% the promotion manager will ultimately have to decide in terms ...Tuesday, 01 July 2008 -
Communication Objective in Advertising
Category: Matching tags: Pyramid,Communication Objectives,Advertising
A mediocre advertising message properly directed stands more chance of success than the most professionally developed ad campaign directed at the wrong audience or using unsuitable message appeals. ...Saturday, 31 May 2008 -
Deciding on Advertising Budget
Category: Matching tags: PLC,Advertising,Product,Budget
Advertising has a carryover effect that lasts beyond the current period. Although advertising is treated as a current expense, part of it is really an investment that builds up an intangible asset called ...Saturday, 31 May 2008
