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A Strategy Discussion FORUM for MBA and Working Professionals Forum Category Marketing Strategies
Re:Help me with some promotional Strategies (1 viewing) (1) Guest
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TOPIC: Re:Help me with some promotional Strategies
#77
viky (User)
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Help me with some promotional Strategies 3 Years, 10 Months ago Karma: 0  
can some one give me some great promotional strategies folowed by the brands/ products available in the compititive market?
 
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MBA student - Calcutta
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admin (Admin)
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Re:Help me with some promotional Strategies 3 Years, 10 Months ago Karma: 4  
Park Avenue is promoted through the print and outdoor media. Through the years of sophisticated of the brand has been portrayed through path breaking campaigns. With market changing rapidly Park Avenue has also begun using the internet to reach an increasingly sophisticated audience base.

cheers.
 
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drypen
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Re:Help me with some promotional Strategies 3 Years, 10 Months ago Karma: 0  
Pilsbury aggressive promotional strategy has played a key role in changing hitherto commodisation perception of atta into a marketable, brandad product. The advertisement has been seminal from the launch slogan of "Thandi ho ya garam Rotiyan rahen garam " i.e. Hot or not the bread remains soft .
The doughboy is the repository of the brand/s emotionality and represents the human heart of the brand, the source of unconditional love.
 
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