Well celebrity endorsement had its own advantages and disadvantages, similarly does spokescharacters. Celebrities do have a good recall but often while advertising if over emphasis is given to the celebrity it suppresses the brand and its value.

Hey, it depends .. its like many people feel that often celebrity's don't do Justis to brands, its like me endorsing dish TV and using tata sky ( DTH ). According to me there should me a law that should sue the celeb. for using any other brand that they endorse

but then its not happening... so its like when the celeb. has a better recall at times the brand loses it's value and is losing it's worth as its not being seen as people are more attracted to the celeb.

But is case of spockscharacters this is the best way to keep consumer's focus on the brand instead.

Cheers !

Marketing_guru wrote:

QUOTE:
Hey, it depends .. its like many people feel that often celebrity's don't do Justis to brands, its like me endorsing dish TV and using tata sky ( DTH ). According to me there should me a law that should sue the celeb. for using any other brand that they endorse :)

but then its not happening... so its like when the celeb. has a better recall at times the brand loses it's value and is losing it's worth as its not being seen as people are more attracted to the celeb.

But is case of spockscharacters this is the best way to keep consumer's focus on the brand instead. :)

Cheers !

You bet , not even single Brand Celebrity in India would stick to this ... but yes the thought make sense .. Guru.

Yes, i agree with drypen comment. Spokescharacters does not have an real existence.