Can you give me great examples of brand personality? of various well known brands...

Let me try... Nescafe

he is visualized as a young man belonging to the upper middle class he is will educated and professionally qualifies. He is ambitious and "wants to go places". His ambition is backed by competence; he is of high caliber and full of self- confidence.

He is an outgoing character and the milieu in which he lives calls for a life style of doing the "in-things", buying designer garments, etc.

He is more likely to read Robert Ludlum and Arthur Hailey and has no serious inclination towards art and culture.

Brand personality of redtape shoes,

"I am tough, Smart good looking,dashing, Stylish, an extrovert guy, who likes to explore the world and is "happy-go-lucky." A guy with guts and the one who will do what ever he feels like doing" . Very ambitious and goal oriented too.

TVS- Suzuki Rational, colorful, youthful and also rugged. Unlike Escorts- Yamaha, the TVS Suzuki is quite "relaxed".

Self concept of Owners: HE comes through as a somewhat laid back individual, one who "takes it easy"; he is colorful but that has not made him flashy or vain. He perceives himself as mature while his bike appears to be more youthful. He sees himself as a complex character while his bike is more simple and uncomplicated.

HERO-HONDA

It is thrifty, dominating, contemporary. It is urged but not as much as the other two. On other characteristics (such as 'exiting', 'tense','youthful','emotional' it gets a rating which is midway between the bi-polar scales.<br><br>Post edited by: rashi, at: 2008/08/02 06:35

Classic Mild a product from ITC has a brand personality as :

Older 40-45 Years
Sober, Conventional
Snobbish, Cultivates Aristocracy
Goes to Club, plays Golf
A high level executive
Married with 2 Kids
Listens to Western Classic Music
Reads what is considered Intellectual