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TOPIC: Re:Brand Personality examples
#121
rashi (User)
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Brand Personality examples 3 Years, 9 Months ago Karma: 1  
Can you give me great examples of brand personality? of various well known brands...
 
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#122
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Re:Brand Personality examples 3 Years, 9 Months ago Karma: 0  
Let me try... Nescafe

he is visualized as a young man belonging to the upper middle class he is will educated and professionally qualifies. He is ambitious and "wants to go places". His ambition is backed by competence; he is of high caliber and full of self- confidence.

He is an outgoing character and the milieu in which he lives calls for a life style of doing the "in-things", buying designer garments, etc.

He is more likely to read Robert Ludlum and Arthur Hailey and has no serious inclination towards art and culture.
 
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#128
rajat (User)
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Re:Brand Personality examples 3 Years, 9 Months ago Karma: 0  
Brand personality of redtape shoes,

"I am tough, Smart good looking,dashing, Stylish, an extrovert guy, who likes to explore the world and is "happy-go-lucky." A guy with guts and the one who will do what ever he feels like doing" . Very ambitious and goal oriented too.
 
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#129
Mr.brand (User)
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Re:Brand Personality examples 3 Years, 9 Months ago Karma: 0  
TVS- Suzuki Rational, colorful, youthful and also rugged. Unlike Escorts- Yamaha, the TVS Suzuki is quite "relaxed".

Self concept of Owners: HE comes through as a somewhat laid back individual, one who "takes it easy"; he is colorful but that has not made him flashy or vain. He perceives himself as mature while his bike appears to be more youthful. He sees himself as a complex character while his bike is more simple and uncomplicated.
 
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#130
rashi (User)
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Re:Brand Personality examples 3 Years, 9 Months ago Karma: 1  
HERO-HONDA

It is thrifty, dominating, contemporary. It is urged but not as much as the other two. On other characteristics (such as 'exiting', 'tense','youthful','emotional' it gets a rating which is midway between the bi-polar scales.<br><br>Post edited by: rashi, at: 2008/08/02 06:35
 
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#137
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Re:Brand Personality examples 3 Years, 9 Months ago Karma: 0  
Classic Mild a product from ITC has a brand personality as :

Older 40-45 Years
Sober, Conventional
Snobbish, Cultivates Aristocracy
Goes to Club, plays Golf
A high level executive
Married with 2 Kids
Listens to Western Classic Music
Reads what is considered Intellectual
 
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