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        <title>Marketing Resource | Brand Building Strategy | Branding |  Marketing Management Strategies |  Advertising Management | Public Relations | - Forum</title>

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        <item><title>Subject: Re:luxury brands and griffes - by: raman</title>
<link>http://www.drypen.in/marketing-strategies/210-reluxury-brands-and-griffes.html</link>
<description>The luxury and brand system are very closely linked with eachother , more or less like a pyramid. A permed that defines what falls were in the  pyramid.  

The brand forms the major chunk , base Of this pyramid : this includes mass series, cost pre sure, the spiral of quality, thesse are the ones affecting beans quality due to many factors which in turn make it a brand that's different from luxury and even grieffe.

The upper (ome step a broder chunk but less than just brands defined above ) range of br...</description>
</item>
<item><title>Subject: Re:The six thinking hats - Which hat do you wear? - by: emmie</title>
<link>http://www.drypen.in/marketing-strategies/209-rethe-six-thinking-hats-which-hat-do-you-wear.html</link>
<description>hi,Emmie here i am running my own business of exterior doors (http://www.safehomedoor.com).well,this article is very informative and specially i can judge the people after reading this.mostly i like to wear blue hat and i think all the qualities which are describe under this section are in me ;-)...nice sharing please keep it up...</description>
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<item><title>Subject: Re:Spokescharacters in Advertising - by: rajat</title>
<link>http://www.drypen.in/marketing-strategies/208-respokescharacters-in-advertising.html</link>
<description> Marketing_guru wrote: 
 Hey, it depends .. its like many people feel that often celebrity's don't do Justis to brands, its like me endorsing dish TV and using tata sky ( DTH ). According to me there should me a law that should sue the celeb. for using any other brand that they endorse :) 

but then its not happening... so its like when the celeb. has a better recall at times the brand loses it's value and is losing it's worth as its not being seen as people are more attracted to the celeb. 

But is ca...</description>
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<item><title>Subject: Re:Spokescharacters in Advertising - by: Marketing_guru</title>
<link>http://www.drypen.in/marketing-strategies/207-respokescharacters-in-advertising.html</link>
<description>Hey, it depends .. its like many people feel that often celebrity's don't do Justis to brands, its like me endorsing dish TV and using tata sky ( DTH ). According to me there should me a law that should sue the celeb. for using any other brand that they endorse :) 

but then its not happening... so its like when the celeb. has a better recall at times the brand loses it's value and is losing it's worth as its not being seen as people are more attracted to the celeb. 

But is case of spockscharacters thi...</description>
</item>
<item><title>Subject: Re:The six thinking hats - Which hat do you wear? - by: aman</title>
<link>http://www.drypen.in/marketing-strategies/206-rethe-six-thinking-hats-which-hat-do-you-wear.html</link>
<description>Hey, Ratika ... well the article is good.  and i do wear all the hats depending on the situation i am in ... the best is the yellow hat according to me ... cheers !...</description>
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<item><title>Subject: The six thinking hats - Which hat do you wear? - by: ratika</title>
<link>http://www.drypen.in/marketing-strategies/205-the-six-thinking-hats-which-hat-do-you-wear.html</link>
<description>Hey, out of all these mentioned thinking hats which one you wear and when?? lets disuss... 

http://drypen.in/featured-articles/the-six-thinking-hats-which-hat-do-you-wear.html...</description>
</item>
<item><title>Subject: Making my first post... - by: BlueJewelery</title>
<link>http://www.drypen.in/marketing-strategies/204-making-my-first-post.html</link>
<description>First time posting Can anyone tell me their opinion of the forum thus 
Looking to meet new people to exchange info with,so leave me your...</description>
</item>
<item><title>Subject: Re:Indian Politics and Advertising Campaigns - by: ishika</title>
<link>http://www.drypen.in/marketing-strategies/201-reindian-politics-and-advertising-campaigns.html</link>
<description> raman wrote: 
 i personlay feel Indian Government is lil late is understanding the effect of advertising. Its noting new in West and it works.  The concept is good but its again depending on the way it is communicated with advertisments. 

A more emotional touch in advertising might make more sence to the parties. 

Hi Raman .. 
Well i get it when u say government is lil late in getting online.. but you know what its now that internet is being used so broadly for campaigning . Buy its a great effect....</description>
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<item><title>Subject: Re:4Ps of Asian paints - by: raman</title>
<link>http://www.drypen.in/marketing-resource/200-re4ps-of-asian-paints.html</link>
<description>M sorry .. here it is . http://drypen.in/components/com_fireboard/uploaded/files/4_ps_of_asian_paints.ppt...</description>
</item>
<item><title>Subject: Re:4Ps of Asian paints - by: ishika</title>
<link>http://www.drypen.in/marketing-resource/199-re4ps-of-asian-paints.html</link>
<description>I guess you forgot to attach the file dude... :P...</description>
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