Copy Elements
The major elements of copy are briefly described below. All of them may not be necessary advertisements.
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Highlights
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What is Unique Selling Proposition? How brands fail to communicate it through meaningless slogans Why do people buy Toyota, Because it is reliable. Even people who are not car enthusiasts know that a Toyota is super-reliable. I think it is probably...
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Copywriting
Creativity is of paramount importance in initiating the process of writing a copy, especially in evolving the basic approach. At the same time, creative ardour has to be combined with purposeful thinking. Such thinking should, in fact, help in capitalizing effectively on the full creative potential.
- Use Attention Getting Headlines
BPL - Powerful performance, Incredible looks
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