Copy Elements The major elements of copy are briefly described below. All of them may not be necessary advertisements. The Headline The first and possibly the most important copy element is the headline. The headline of an advertisement will normally…

  Creativity is of paramount importance in initiating the process of writing a copy, especially in evolving the basic approach. At the same time, creative ardour has to be combined with purposeful thinking. Such thinking should, in fact, help in…

The market is vast. Every business, small and large, has to promote itself. Every company needs leaflets or direct mail letters. And every new product needs a pack that will entice us to buy it.

Introduction to Copywriting An advertisement is a stimulus. It must break through consumers’ physiological screens to create the kind of attention that leads to perception.