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Videocon d2h ropes in Abhishek Bachchan, plans Rs 1 bn marketing push MUMBAI: Consumer electronics major Videocon has roped in Bollywood actor Abhishek Bachchan as brand ambassador and earmarked Rs 1 billion towards marketing...
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- The six thinking hats - Which hat do you wear?
- BEGGING TO DIFFER - When differentiation is the only way out - Jack Trout
- Mastering customer centricity is the approach to be followed in today's world
- Maruti to relaunch SX4 - Gears up for challenges
- Big FMCG sales come in small packages
- Colgate ropes in Shah Rukh Khan as its new brand ambassador
- Importance Of Advertisement For A Product
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- Making of No. 1 Private Life Insurer in India
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- What is Unique Selling Proposition? How brands fail to communicate it through meaningless slogans
- Salman Khan has become the brand ambassador of the detergent brand - Wheel.
- Was the latest commercial from RIN - Two birds with one stone ( Tide Brand and Tide Naturals )
- Yet another Beauty Ambassador for LUX the brand - Katrina Kaif
- RIN v/s Tide the latest HUL commercial that rocked advertising industry
- Meaningless Slogans that few Brands Carry which is far from their Unique Selling Proposition – Nike Just Do What?
- Hari Sadu is back for naukari.com ( Advertisment )
- Meaningless Slogans that few Brands Carry which is far from their Unique Selling Proposition – Nokia Connecting what?
- Recent NIKE Campaign (OOH Outdoor Campaign)Grabs Attention worth US$ 114583
- Brand Strategy, Launch Strategy of Nimbooz by 7up an authentic drink made from real lemon juice ( positioning, Brand Insight, Brand role, Creative Brief )
- 3 idiots - Uses innovative marketing-Marketing Strategy
- Brand Nirma - How communication strategy changed with time for this detergent brand in India
- Durex on facebook - an innovative way to grow awareness and reach customers
- Tiget Woods the brand ambassador for Accenture ( Woods and brand value for Accenture )
- Domino's Marketing Strategies - Says, Affordability is the key to survival in India market
- Latest marketing strategies followed by brands like shoppers stop and vodafone
- HUL ad blitz to regain lost market share
- Brands SANS Frontiers - Overseas they change names, change packaging and overhaul communication and distribution strategies to conquer new markets.
- Brand makeovers HUL , UTI, Videocon, Bajaj and more
- Coca-Cola - The world's biggest brand wants to connect with consumers on daily basis ( The strategic thought )
- Brand Image and Punchlines that make brands communicate value
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- Coca-Cola brings in new bottles
- Videocon's new Brand identity
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- Indicators of an under-emphasis on Brand Building
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- Marketing
- Videocon d2h ropes in Abhishek Bachchan, plans Rs 1 bn marketing push
- Aircel, partnering with World Wildlife Fund (WWF) India, has launched the 'Save Our Tigers' initiative ( Campaign )
- The unique Selling Proposition and the FWMTF Syndrome ( Forget What Made Them Famous ) Syndrome
- Is Mahatma Gandhi the ultimate Brand ? - Gandhi and Mont Blanc ( Marketing Strategy )
- Importance and proper utilization of Marketing strategies
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- Marketing mix Product,Price, Place, Promotion the 4ps of Marketing
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- In its high-voltage television commercial, HUL compared the superior washing powers of its brand Rin to Tide from the P&G
- New thematic campaign from Pepsi the new baseline, Youngistaan ka Wow, An extension of its Youngistaan brand talk that was introduced in 2008
- TV and Radio the strategy and the Radio Buzz
- Aamir Khan tries his 'hand' at puppetry for Tata Sky ( New Advertising and Branding strategy from TATA SKY )
- Reliance Big TV banks on in store displays
- Big TV launches Joy of Ownership Campaign
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- Online Customer – Evangelist Marketing - A Powerful tool of public Relationship
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- Pull Strategy for Sales Promotion
- Push Strategy for Sales Promotion
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- Consumer Sales Promotion and Methods of Promotion
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- Summer Project
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- Case Studies
- NOKIA Strategies to get hold of lost market share with the latest product launch -Marketing Objectives, Channel, Target Audience and more ( Case Study Nokia )
- BRAND: Ministry of Tourism, India & The Incredible India’s Atithi Devo Bhavah Campaign ( Case Study )
- Mc Dowells Online Marketing Campaign and its Social Corporate Responsibility initiative
- Brand Reebok - Reebok Just Did It, Impossible is Nothing! ( Best Media Innovation )
- HAJMOLA - The brand and it's Branding Strategies
- MARUTI 800 - The legacy Brand
- FAIR & LOVELY The Brand from HUL
- AMBASSADOR The classic Brand
- ONIDA The Brand and its Strategies
- Rayomond The Brand and its Branding Strategy
- Brand LUX Case Study
- Brand Horlicks Case Study and Strategies
- Case Study - Brand Amul The Taste of India
- Brand Parle-G Case Study
- Case Study Brand - Dettol
- Case Study - Brand Lifebuoy
- Case Study - Brand Thums-Up
- Case study-Coca Cola
- Copywriting
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