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- Advertising
- Snapshot of TV advertising during H1 '2010 Part 2
- Snapshot of TV advertising during H1 '2010 Part 1
- MasterCard Japan asks youths to create their own definition of 'priceless'
- Application of Digital Signage – An approach to Out-of-Home ( OOH ) Advertising
- Glaxo Smith Kline ( GSK) - launched an innovative outdoor campaign for Horlicks ProHeight
- BT-TAM most watched ads list
- Aamir Khan lands biggest advertisiang deal
- Vicks Brand and it's Creative Positioning
- Advertisers’ tall claims under lens -Govt To Enforce Strict Ad Code On Food, Beverage Products From 2010
- Ogilvy - The group creative partner for Religare Enterprises
- Times Internet is No. 1 in online media campaign
- Testimonial Ads is the best way to convince consumers who are usually wary of commercials making promises
- Process of successful advertising plan
- Guidelines on Advertisement, Promotion & Publicity of Insurance Companies, and insurance intermediaries
- Evaluation of an Advertising Agency
- Pre-Testing Finished Advertisements - Dummy vehicles - Readability tests - Theatre tests
- Pre-testing unfinished advertisements - Concept Testing - Focus Groups - Consumer Juries
- Pre Testing Advertising Campaigns
- Evaluating Advertising Campaigns
- The 5 Ms Of Advertising With Respect To The Sundrop Campaign
- The 5 Ms Of Advertising With Respect To The Doodh Doodh Campaign
- The forth M - Media and fifth M Measurement of Advertising
- Message Generation - five Ms of Advertising
- MONEY- Five Ms of Advertising
- Mission or Setting the Advertising Objectives
- The Five M of Advertising Mission Money Measurement
- Low involvement- feel quadrant of FCB Grid
- The Product Life Cycle (PLC) and Strategies at different stages
- Low involvement- think quadrant-FCB Grid
- High involvement- feel quadrant - FCB Grid
- High involvement- think quadrant of FCB Grid
- FCB Grid Model to convey communication objectives
- Criticism with regard to DAGMAR model
- DAGMAR - Defining Advertising Goals for Measured Advertising Results
- The AIDA Model to convey communication objectives
- Hierarchy-of-Effects Model
- Selection of an advertising Agency
- Advertising Objectives
- Advertising Strategy
- Advertising frameworks
- Advertising exposure model
- Scheduling Strategies for Advertising Campaigns
- Agency Structure of Advertising Agency
- Forms of Advertising
- How Traditional Advertising is different from Internet Advertising
- Evaluating Advertising Effectiveness
- Communication Objective in Advertising
- Developing an Integrated marketing Communication Plan - IMC
- Four Types ofAdvertising Agencies
- What Is an Advertising Agency
- Resistance to Integrated Marketing Communication - IMC
- Integrated Marketing Communication in Practice - IMC
- Integrated marketing communications - IMC
- Consumer Advertising - Customer Orientation
- Chosing Advertising Message
- Types of Advertisements
- Deciding on Advertising Budget
- Process of Setting Advertising Objectives
- what is an Advertising campaign
- Functioning of Advertising
- Defining Advertising Concept
- Branding
- Brand Identity - Between Brand Image and Brand Authenticity
- Brand News: Google, Skype must set up server in India: Govt
- Brand News: Videocon in talks to sell 26% in telecom arm
- Brand Volkswagen's branding campaign continues
- Brand News: Bharti Airtel bags BCCI sponsorship rights
- Domino's is back on the advertising circuit 'Khushiyon ki home delivery'
- What is Brand karma ? is it as important as Brand Awareness
- Brand News - Maxus gets V Narayanan as GM, Delhi
- Brand News - Ignitee eyes 40% growth in 2010
- Brand News - Facebook advertisers boost spending 10 fold
- Brand News - Virgin mobile launches industry's first Music Unlimited service
- Google, Verizon strike deal on handling net traffic
- Brand News - Zapak forays into social gaming, partners 6waves
- The World's Most Valuable Brands
- Brand News: Shubhodip Pal moves out of Hewlett Packard (HP)
- Brand News: Coca-Cola appoints OgilvyAction to oversee shopper marketing biz
- Brand News: ESPN gets Bachchan to endorse Champions League T20
- Brand News: Reckitt's to buy DUREX CONDOMS for $3.8 b
- Brand Levi Strauss announces new head of India business
- Maxus is L'Oreal's media agency
- How do I Start a business?
- Brand Personality of Harley- Davidson – The Rebel’s Brand
- Dabur India soon to launch range of vitamin and mineral supplements - McCann bags creative mandate
- Apple's Brand image - What the Brand Iphone Ipad Imac and MacBook stand for
- Supporting your brand personality
- Have a consistent Brand Personality. Do not be SCHIZOPHRENIC BRANDS
- Videocon and its new campaign for Videocon Mobile Phones
- Latest Brand Strategy, Marketing Strategy Followed by Brand Kingfisher and the iconic jingle, 'Oo la la la'
- IPL and Brands - Are brands benefiting by advertising at IPL
- Brands like Tata photon + are touching new Adverting heights
- How brands use strong network ( Dabbawalas ) to promote their products and offerings - Promotional Strategies
- How to build a Strong Brand what is the ID Branding Framework
- The Criteria for a good differentiator -Relevance
- Brand Rasna and its marketing strategies
- What is Unique Selling Proposition? How brands fail to communicate it through meaningless slogans
- Salman Khan has become the brand ambassador of the detergent brand - Wheel.
- Was the latest commercial from RIN - Two birds with one stone ( Tide Brand and Tide Naturals )
- Yet another Beauty Ambassador for LUX the brand - Katrina Kaif
- RIN v/s Tide the latest HUL commercial that rocked advertising industry
- Meaningless Slogans that few Brands Carry which is far from their Unique Selling Proposition – Nike Just Do What?
- Hari Sadu is back for naukari.com ( Advertisement )
- Meaningless Slogans that few Brands Carry which is far from their Unique Selling Proposition – Nokia Connecting what?
- Recent NIKE Campaign (OOH Outdoor Campaign)Grabs Attention worth US$ 114583
- Brand Strategy, Launch Strategy of Nimbooz by 7up an authentic drink made from real lemon juice ( positioning, Brand Insight, Brand role, Creative Brief )
- 3 idiots - Uses innovative marketing-Marketing Strategy
- Brand Nirma - How communication strategy changed with time for this detergent brand in India
- Durex on facebook - an innovative way to grow awareness and reach customers
- Tiger Woods the brand ambassador for Accenture ( Woods and brand value for Accenture )
- Domino's Marketing Strategies - Says, Affordability is the key to survival in India market
- Latest marketing strategies followed by brands like shoppers stop and vodafone
- HUL ad blitz to regain lost market share
- Brands SANS Frontiers - Overseas they change names, change packaging and overhaul communication and distribution strategies to conquer new markets.
- Brand makeovers HUL , UTI, Videocon, Bajaj and more
- Coca-Cola - The world's biggest brand wants to connect with consumers on daily basis ( The strategic thought )
- Brand Image and Punchlines that make brands communicate value
- What if you are highly commoditised not highly branded
- Coca-Cola brings in new bottles
- Videocon's new Brand identity
- The Commodities Continuum for Brands and Commodities
- Small products need smart positioning - TATA nano
- The Rules of Branding and Brand Building
- Rebranding-Tata Tea to be renamed
- Attribute-oriented Approach for evaluating Brand Equity
- Brand Knowledge Method for Evaluating Brand Equity
- Price Premium Method for Evaluating Brand Equity
- Market Share Equalization Method for evaluating Brand Equity
- Market Value Method for Evaluating Brand Equity
- Replacement Cost- Method for evaluating Brand Equity
- Cost-Based-Method for evaluating Brand Equity
- Indicators of an under-emphasis on Brand Building
- The Ivory Story The Brand and its Positioning Strategies
- Brand Repositioning and Types of Brand Repositioning
- Brand Pyramid The Branding Concept
- Few Definitions of Branding
- History of branding
- Role of Brands - What are brands for
- Brand Characteristics
- Branding Concepts
- Elements of a Brand
- Types of Brands
- Brand Building Strategies
- Why is Brand Building Difficult
- Brand Equity - Understanding Brand Equity
- Brand Awareness - A Brand Building Concept
- Brand Recall - A Brand Building Concept
- Brand Association - A Brand Building Concept
- Brand Identity - A Brand Building Concept
- Brand Essence - A Brand Building Concept
- Brand Positioning - A Brand Building Concept
- Brand Positioning Strategies
- Celebrity Endorsements - A Brand Building Concept
- Brand Relaunching - A Brand Buliding Concept
- Brand Image - The Image A Brand Caries
- Brand Loyalty - A Brand Bulding Concept
- Articles
- Feasibility checklist for starting a business
- The value chain model / Michael Porter Value Chain model framework
- Business World - Avoid "Young Guy Baggage"
- How Brands survive with Innovation and the essentials of a good invention
- Nielsen Upper Middle and Rich (UMAR) – Provides a realistic picture of the affluent in Indian society today.
- Brand Performance on pressure - BIG BOSS PUTS HUL BRANDS ON ‘30-DAY NOTICE
- The six thinking hats - Which hat do you wear?
- BEGGING TO DIFFER - When differentiation is the only way out - Jack Trout
- Mastering customer centricity is the approach to be followed in today's world
- Maruti to relaunch SX4 - Gears up for challenges
- Big FMCG sales come in small packages
- Colgate ropes in Shah Rukh Khan as its new brand ambassador
- Importance Of Advertisement For A Product
- Four Risks that are involved in a purchase
- 13 Leadership Competency Model Competencies
- Making of No. 1 Private Life Insurer in India
- Successful Advertising Campaign
- Advertisment Making Process
- Communication Effect Pyramid
- The Growing Economies (China)
- The Growing Economies (Russia)
- The Growing Economies ( India )
- The Four Observations of an Extraordinary Executive
- Strategic Fit
- Strategic Alliance
- Strategic intent
- Strategic Hierarchy
- Strategic Management Process
- Strategic Fit The Concept
- Strategic Management
- Marketing
- CONVERSION MARKETING - What is it?
- pricing strategies, pricing methods,pricing strategies in marketing,pricing models
- Videocon d2h ropes in Abhishek Bachchan, plans Rs 1 bn marketing push
- Aircel, partnering with World Wildlife Fund (WWF) India, has launched the 'Save Our Tigers' initiative ( Campaign )
- The unique Selling Proposition and the FWMTF Syndrome ( Forget What Made Them Famous ) Syndrome
- Is Mahatma Gandhi the ultimate Brand ? - Gandhi and Mont Blanc ( Marketing Strategy )
- Importance and proper utilization of Marketing strategies
- The importance of Marketing Management in Target markets
- Consumers Profitability Model Customer Value Measurement
- The Six Stages of Buyer Experience Cycle
- Targeting - Identifying potential market segment
- Market segmentation process
- Establishing base for market segmentation
- Market opportunity analysis to determine attractiveness and probability of success
- Importance of Marketing
- Emotional Marketing - To play the emotional tune is the necessity of today's marketing
- Marketing mix Product,Price, Place, Promotion the 4ps of Marketing
- Porter's Diamond Theory
- Kingfisher Airlines Marketing HR Financial Strategies
- Product Life Cycle Introduction Growth Maturity Stage
- SWOT Analysis - Strengths Weaknesses Opportunities Threats
- Porter's 5 Force Model
- Porter's Generic Strategies
- Segmentation Targeting and Positioning the apt Strategy
- Media
- TV entry strategy - Reliance Broadcast Network Ltd (RBNL)
- Brand News - Carlson Marketing enters India
- Is Digital Media Crowded? Affecting ad networks
- In its high-voltage television commercial, HUL compared the superior washing powers of its brand Rin to Tide from the P&G
- New thematic campaign from Pepsi the new baseline, Youngistaan ka Wow, An extension of its Youngistaan brand talk that was introduced in 2008
- TV and Radio the strategy and the Radio Buzz
- Aamir Khan tries his 'hand' at puppetry for Tata Sky ( New Advertising and Branding strategy from TATA SKY )
- Reliance Big TV banks on in store displays
- Big TV launches Joy of Ownership Campaign
- The rise of the media and entertainment industry in India
- Sources of Media Information
- Choosing Among Major Media Types
- Media Buying Outfits
- Media Buying Process
- People Meter
- Evaluation of Media
- Agency Business Process
- Drafting Media and Creative Strategy
- Steps to Media Planning
- The Media Brief SBI - State Bank of India
- Media Mix
- Elements of Media
- Media Vehicles and Their Types
- The Media Clutter
- Innovative Media aletrnative platforms for advertisers
- Customised Promotions and Contests
- New Rural Media New Promotional Methods
- Introduction to Media
- Media Plan - Making a Media Plan
- SMS Advertising - Selling Made Smarter
- Agency Procedure - Planning of Most Large Campaigns
- Analysis of Outdoor Media
- Media Analysis of Radio and magazines
- Media Analysis of Television and Newspaper
- Media Principles How to reach your customers
- Group Discussion
- Personal Interview
- Are MBAs and biz schools to blame for recent eco crisis?
- Personal Interview Worth reading for employees and MBA
- Public sector banks roll out the red carpet for MBAs
- Frequently Asked Questions in MBA Interviews
- Justify your decision to pursue the MBA programme
- Interview Question -Tell me something about yourself
- Interview Types
- Popular Questions asked at some premium business schools
- Public Relations
- EAVs ( Equivalent Advertising Value ) when they stop making sense in Public relations
- Online Customer – Evangelist Marketing - A Powerful tool of public Relationship
- During Public Relations Crisis
- PR Process - Public Realtions
- Public Relations Tools - PR
- Public Relations in Crisis
- Disadvantages of Public Relations
- Advantages of Public Relations - PR
- Corporate Bodies
- Who needs public relations
- Public Relations the Process
- Sales Promotion
- Evaluation of Sales Promotion Pre Testing Concurrent testing and Post-testing
- Sales promotion budget and techniques used to allocate funds
- Difference Between Advertising and Sales Promotion
- Definition of Sales Promotion
- Characteristics of Sales Promotion
- Reasons for Growth of Sales Promotion
- Advantages of Sales Promotion
- Disadvantages of Sales Promotion
- Pull Strategy for Sales Promotion
- Push Strategy for Sales Promotion
- Techniques of Sales Promotion
- Consumer Sales Promotion and Methods of Promotion
- Sampling Techniques
- Summer Project
- Trade Promotion
- Case Studies
- Double penetration with Voice SMS for Airtel
- AXE Deodorants Axe Call Me Campaign and strategic communication challenges
- NOKIA Strategies to get hold of lost market share with the latest product launch -Marketing Objectives, Channel, Target Audience and more ( Case Study Nokia )
- BRAND: Ministry of Tourism, India & The Incredible India’s Atithi Devo Bhavah Campaign ( Case Study )
- Mc Dowells Online Marketing Campaign and its Social Corporate Responsibility initiative
- Brand Reebok - Reebok Just Did It, Impossible is Nothing! ( Best Media Innovation )
- HAJMOLA - The brand and it's Branding Strategies
- MARUTI 800 - The legacy Brand
- FAIR & LOVELY The Brand from HUL
- AMBASSADOR The classic Brand
- ONIDA The Brand and its Strategies
- Rayomond The Brand and its Branding Strategy
- Brand LUX Case Study
- Brand Horlicks Case Study and Strategies
- Case Study - Brand Amul The Taste of India
- Brand Parle-G Case Study
- Case Study Brand - Dettol
- Case Study - Brand Lifebuoy
- Case Study - Brand Thums-Up
- Case study-Coca Cola
- Copywriting
- Consumer Insight
- Entrepreneurship
- Marketing Research
